Headed up by Dominic Burns, the FremantleMedia UK Commercial team is responsible for building new experiences around the company's programming, in order to build brands beyond the TV screen. Core activities include interactive/digital, brand partnerships, live and gaming.
FremantleMedia UIK Interactive
The group's digital division, led by Peter Cassidy, delivers compelling online and mobile experiences for FMUK's shows, develops innovative brand integrations and also creates original online content across multiple platforms.
The FremantleMedia UK Brand Partnerships team, led by Jayne Stephens, is responsible for our key relationships with brands and agencies. The team builds communications strategies for sponsors of our programming including digital marketing, social activation, VIP access, product placement and retail promotions. Recent examples include our partnerships with Talk Talk around The X Factor and Morrison's and Britain's Got Talent.
Chris Arrowsmith manages our Live business and transfers our FremantleMedia programmes into a range of live formats including exhibitions, theme park attractions and stage shows. Examples include the award winning Grand Designs Live and the hugely successful stage tour of Birds of a Feather.
Managed by Simon Murphy, the Gaming team creates gaming experiences across online and mobile platforms predominantly. Many of our programming brands have made successful transitions into this space including Family Fortunes, The X Factor and Take Me Out.