PRESS RELEASE

Release date: 13th July 2012 

ITV2 COMMISSIONS BRAND NEW KEITH LEMON 'REALITY' SERIES LEMON LA VIDA LOCA

ITV2 has ordered a four-part comedy ‘reality’ series from Talkback – Lemon La Vida Loca - filming the ‘behind-the-scenes’ world of Keith Lemon as his career takes a stratospheric turn!

ITV2, the home of the behind the scenes reality show, will take an exclusive comic look into the anarchic world of Keith Lemon, capturing his home life, work life and everything in between in this no-holds barred ‘reality’ series. We’ll follow Keith as settles down with his new girlfriend, Rosie Parker as well as sneaking a peek on him making Celebrity Juice, Keith Lemon’s LemonAid and his new movie, Keith Lemon The Film.

Managing Director, Talkback, Dan Baldwin said:

“This series is for anyone who has longed to see Keith Lemon opened up, naked & bare…metaphorically speaking.  Let’s not forget, Keith is a normal (ish) bloke from Leeds who’s hit the big time, so how does he cope with the fast cars, adoring women, celebrity friends, his army of fans and the pay packet to match?  Lemon La Vida Loca reveals the real man behind the glittery, strawberry blonde, moustache.”

Keith Lemon added:

“Really excited for Lemon La Vida Loca. It's been an incredible ride that I've been riding and now viewers will be able to come along on't ride with me. Until the day NASA invents a Keith lemon simulator then this 4 part 45 minute show Is the only way people will be able to experience being me, without actually being me. I hope me bird don't mind cameras in't bedroom…”

Lemon La Vida Loca was ordered by ITV Director of Digital Channels and Acquisitions, Angela Jain and commissioned by Commissioning Editor, Comedy and Entertainment, Claire Zolkwer.  Claire said:  “Letting Lemon loose with his own reality show – one thing’s for sure, ITV2 is unlikely to ever be the same again!”

Lemon La Vida Loca is a Talkback production for ITV2, to transmit late Summer 2012. 

The series is Executive Produced by Dan Baldwin and Leon Wilson. 

ENDS

Press Enquiries:
Nicola Wilkinson Tel: 0207 861 8127  nicola.wilkinson@fremantlemediauk.com
Susan Wilks Tel: 020 7691 6137 susan.wilks@fremantlemediauk.com

Notes to Editors:

FremantleMedia UK is the UK production arm of FremantleMedia, the global production and content business of the RTL Group, Europe’s largest television and radio company.  FremantleMedia UK, comprises of a group of labels, Talkback, Retort, Boundless, Thames and Newman Street, which produce some of the UK’s most successful shows.   The labels are headed up by some of the UK’s leading creative talent including Dan Baldwin, Jon Rolph, Patrick Holland, Richard Holloway and Paul Marquess.  Across the group the labels provide award winning programming for all major terrestrial, digital channels and digital outlets.  With an unparalleled range of programming including:  The X Factor, Britain’s Got Talent, Celebrity Juice, Take Me Out, Over The Rainbow, Blockbusters, The Apprentice, You’re Fired, Can’t Take It With You, Four Rooms, Grand Designs, Great British Railway Journeys, Never Mind The Buzzcocks, The IT Crowd, QI, The Rob Brydon Show, The Sinking of the Laconia, Kidnap and Ransom and Holy Flying Circus  - the Group has aired over 450 hours of programming on terrestrial TV in the past 12 months alone.    



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