Kat Hebden is Managing Director of Shotglass Media, the digital division of FremantleMedia UK.
Kat Hebden joined FremantleMedia UK Interactive (relaunched as Shotglass Media in April 2015) as Managing Director in March 2014. Previously she was Executive Producer for Digital at Syco Entertainment, Kat ran the digital strategy for The X Factor, Britain's Got Talent and the You Generation YouTube channel. She also worked on high profile projects such as 1D Day, Syco Music's record breaking seven hour live stream from Los Angeles with One Direction. Prior to joining Syco, Kat ran the digital strategy on the first two series of The Voice UK for Wall to Wall Television, and worked as Senior Interactive Producer on The X Factor series nine . She also produced Waterloo Road Reunited, one of the BBC's biggest multiplatform drama spin-offs, and Being Victor, another cross platform drama project for MTV.